Percy Shaw was driving his car on an isolated country road in England one wintry night in 1933. It was night less; the fog was thick and Percy Shaw felt the rain and snow pounding against his windshield. It was a narrow lane with no signs, shoulders, curving and winding. Any mistake in judgment would prove very costly.
Shaw continued to walk along the
road, when suddenly he saw a rise in his road. He was shocked when a small Morris
Minor car appeared at the top of the grade. He was directly in front of the
approaching car. The road was unmarked and slick, he was in a curve. He had to
make a quick decision when a small cat ran across the road. Percy Shaw was able
to see the Morris Minor from Percy Shaw's car thanks to the reflection of his
iridescent orbs.
Percy Shaw began to reflect on what had happened as he gathered his thoughts after the close call. Why was it so dangerous to drive on roads at that time? He could use the opportunity to help all motorists. He was motivated to make roads safer for all drivers. But how do you improve road safety?
The British Government approved and
immediately implemented the reflectors' installation on roads throughout the
British Isles, and later across the Empire. Percy Shaw's cat's eye road
reflectors have helped increase driving safety all over the globe. Queen
Elizabeth knighted Shaw and he benefited greatly from his invention. His simple
invention provided safety benefits for mankind, which he was proud of.
This seemingly simple invention can
be used as a lesson for modern inventors and entrepreneurs. Percy Shaw wasn't
thinking about inventing a "cat's-eye road reflector" on a stormy
night in 1933. He was prompted to think about possibilities by an event. He
felt a need. He responded to that need. He was able to answer the need he
identified and all motorists saw the value of his ingenuity.
Creative entrepreneurs are constantly
looking for products and services that offer performance and features not found
in existing products. Sometimes the most profitable ideas and concepts are the
simplest. Percy Shaw's "cat's-eye road reflector" invention is an
excellent example for inventors.
Opportunities can come at the most unexpected times. If you want to reap the rewards of being a successful innovator, be open-minded, flexible, and opportunistic. Markets are always open to innovative products.
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